Magic Valley Advertising Federation

The Advertising Success of Budweiser

2012-02-06T11:42:00.004-07:00

So you've watched the Super Bowl and for many the commercials were far more interesting. This Thursday February 9th at 5:30pm the MVAF is giving you the opportunity to see a behind the scenes look at how Budweiser has produced entertaining and effective commercials for the Big Game. Linda and Mitch Watkins will share some interesting information and of course some great video while you enjoy refreshments and learn a little Budweiser strategy. The Cost is just $10 and cheaper for members so we hope to see you there! This event is always so much fun so if you are a member or just wanting to learn more about the Magic Valley Advertising Federation, come on out!

Changing of the Guard

2012-01-19T16:58:00.002-07:00

Fello MVAF'ers. . . Stay tuned as we are aware this blog is well overdo for an update! We are currently transitioning into 2012 with new board members and tons of educational and exciting meetings ahead!

We will be updating this on a more regular basis.

Stay tuned,

Kari
MVAF VP

2011-06-01T11:34:00.001-06:00

Make plans to attend Magic Valley Advertising Federation's Monthly Luncheon Thursday, June 9!

Expand your mind and creativity with information presented by our surprise speaker.

Registration begins at 11:30 a.m., presentation at noon.

Choice of steak, chicken or salmon; please include your choice when you reply.

Members $10, Member's guest $10, Non-members $25. Please call Melissa Crane at 308-0488 to RSVP or e-mail melissacrane@cableone.net.

The deadline for RSVP is Wednesday, June 8th at NOON.

Become a fan of the Magic Valley Advertising Federation on Facebook. Find out the latest news about MVAF at magicvalleyadfed.blogspot.com.

Magic Valley Advertising Federation

April AdFed luncheon presentation

2011-03-26T11:00:00.001-06:00

April 21st @ Shilo Inn
Check in starts at 11:30am

Retail Event Success

Tom Ashenbrener, Owner of Rudy's A Cook's Paradise will present his formula for successful retail events.

Join the Magic Valley Advertising Federation for this glimpse into retail history.
The magic is finding the people who share the same passion. Recently a Boise Weekly writer had this to say about Rudy's, "Rudy's puts anything in Boise's currently anemic kitchen supply scene to shame with 3,000 square feet of floor space devoted to cooking and dining supplies."

It's this kind of passion for their product that translates into successful events positioning them as the foremost dining consultants in the area. Tom's presentation will provide insight into launching your own business events.

Registration begins at 11:30 a.m., presentation at noon. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10, Member-guest $10, Non-members $25. Please call Susan Nickell at 420-8371 to RSVP or e-mail mvadfed@gmail.com

Become a fan of the Magic Valley Advertising Federation on Facebook. Find out the latest news about MVAF at magicvalleyadfed.blogspot.com.

AdFed March Program

2011-02-24T09:33:00.002-07:00

Magic Valley Advertising Federation welcomes guest presenters Anna Gamel and Chad Biggs of Red Sky Public Relations- The Art of Relationships: Fostering Media and Community Relations

Account Executives, Anna and Chad, will follow the evolving role of media relations: from the traditional one-on-one relationships, to acting as your own media to garner additional interest. They'll explain why it's not about day-to-day stories anymore and talk about how to keep the "big picture" in mind to make each action count toward a "big picture" benefit. Red Sky Public Relations is a PR Firm located in Boise, Idaho.

This one hour presentation is Thursday, March 10 at the Shilo Inn. Check-in will start at 11:30am with the presentation beginning at noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10. Member-guest $10. Non-members $25. Reservations required by Tuesday, March 8th. Cancellations 24 hours in advance or you will be invoiced. Please call Susan Nickell at 420-8371 to RSVP or e-mail mvadfed@gmail.com Brought to you in partnership with our corporate sponsors: Quale's Electronics, Blip Printing, The Outback Steakhouse, Pepsi and The Shilo Inn.

Become a fan of the Magic Valley Advertising Federation on Facebook. Find out the latest news about MVAF at magicvalleyadfed.blogspot.com.

February Program Time Confirmation

2011-01-28T09:07:00.002-07:00

Please note the actual check in time
for the February 10th Program,
"Budweiser & the Big Game",
is 5:00 p.m. with the program
starting at 5:30 p.m.

See you there!

Budweiser & The Big Game February Program

2011-01-27T09:15:00.001-07:00

The Magic Valley Advertising Federation presents on February 10th,
“The Advertising Success of Budweiser.”
The Big Game is over but now it's time to dish on the commercials!

Mitch & Linda Watkins of Watkins Distributing offer
a peek behind the agency curtain of production as
well as the placement of the 2011 Superbowl ads.
Enjoy the replay on the big screen provided by Quale's Electronics.

Check-in will start at 11:30 a.m. with the event starting at 12:00 p.m.
at the Shilo Inn. Beverages provided by Watkins Distributing and
light appetizers provided by the Outback Steakhouse.

Members $10. Member-Guests $10. Non-members $25.
Reservations required by Wednesday, February 9.

Cancellations 24 hours in advance or you will be invoiced.

Charles Orlando Facebook Fans Update

2010-12-21T23:00:00.001-07:00

As of today, Charles Orlando has 317,000+ Fans on Facebook. Learn how you can be successful on Facebook too.

MVAF Presents Workshop 11

2010-12-21T14:12:00.002-07:00

Magic Valley Advertising Federation Presents Marketing Workshop 11:

How to Build Your Brand Through Social Media Engagement

What’s the different between Social Media Strategy and Marketing Strategy? Nothing. Individuals today are being sold the “secrets of social media marketing” for exorbitant prices. But how can an individual or small business sort through the noise and find solutions that work and offer a measurable ROI for your brand or sales? How can you build a measurable and sustainable online brand… and how do you stay active on Social Media while managing a business.

In this workshop, hear the latest on Social Media trends—for individuals and small/medium-sized businesses, what’s coming, what works and what doesn't—and discover how Charles J. Orlando—relationship expert, Facebook Personality, and author of the highly-acclaimed book The Problem with Women… is Men: The Evolution of a Man’s Man to a Man of Higher Consciousness—embraced these challenges and leveraged Social Engagement to achieve awareness, mainstream TV and radio interviews, and to crack the code of Social Media—growing his Facebook Fan Page from 300 fans in February 2010 to over 52,000 in July 2010 —with zero dollars spent on marketing.

Workshop 11 will be at The Shilo Inn on Thursday, January 13. Check in is at 1:30pm with the workshop starting at 2pm. Seating is limited. Get your tickets now. $35 for MVAF Member and $50 for nonmembers. Tickets are available at the Twin Falls Chamber office or email mvadfed@gmail.com or call Debbie Currier at 736-0823. Ask how you can become a member of the MVAF and get $15 off the nonmember price.

Orlando will also be offering private 2 hour consultations on Wednesday, January 12, for $200, a $100 discount. Only three available. Proceeds to benefit the Magic Valley Advertising Federation.

Become a fan of the Magic Valley Advertising Federation on Facebook.

MRG Wins IAFE Outstanding TV Award for TFCF

2010-12-15T10:25:00.000-07:00

For the second year in a row, Marketing Resource Group has won the International Association of Fairs & Exhibitors (IAFE) award for Outstanding Television Production for the Twin Falls County Fair commercials: The new ads: "Shrunken Head" and "Jousting" won as the best in their category. We would like to thank the Twin Falls County Fair Board and TFC Fair Manager John Pitz for giving MRG the opportunity to produce these creative and highly effective ads.

To view the ads, click on the links below.

http://www.youtube.com/watch?v=0pfqK7RJfL8

http://www.youtube.com/watch?v=_ZX6CnOcMAU

Hillman receives 2011 Shore-Sullivan Award

2010-12-11T23:57:00.002-07:00

Thursday December 9, 2010

Boise, Idaho

One of our Magic Valley Advertising Federation members received a prestigious award from the KTVB News Group on Thursday December 9^th. Pete Hillman is the recipient of the 2011 Shore-Sullivan award. It is the KTVB News Group’s highest employee honor and this is the first time in the history of Shore Sullivan award that someone from the Twin Falls office has won it.

The award is given to one team member who….

· Supports the efforts of the team

· Exemplifies service to our internal and external customers

· Takes initiative to solve problems without being asked

· Cheerfully tackles new challenges

· Has high standards and will not accept anything less

· Is the first to volunteer and the last to leave

· Focuses on the results and not the glory

Only those people who are nominated by fellow employees are considered. This year, 12 local business people and community leaders wrote comments about working with Pete that were included in the submission by the local KTFT sales staff.

We are very proud of Pete!

Executive Director Position

2010-12-07T16:04:00.001-07:00

Remember the deadline for applying for the Executive Director position is December 15th. This is a part time position. Application should be forwarded to Melissa Crane at MelissaCrane@cableone.net

Application for MVAF Executive Director

Name:

Phone Number:

E-mail:

Current Job Title:

Responsibilities:

Additional Advertising Experience:

Computer Skills:

Please send your application to Melissa Crane at MelissaCrane@cableone.net

Deadline: December 15, 2010

Twin Falls YMCA – Then, Now and the Future

2010-11-30T11:00:00.001-07:00

Magic Valley Advertising Federation presents on Thursday, December 9, Gary Ettenger, CEO of the YMCA of Twin Falls. Ettenger will discuss the rebirth of the Twin Falls YMCA over the last two and half years. He will share his initial assessment of the facilities when he came to Twin Falls in 2007 and how he devised a plan for improving, marketing and growing the membership to almost triple the number of members. He will also give us a sneak peek of plans for 2011.

Check-in will start at 11:30am with the presentation beginning at noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10. Non-members $25. Reservations required by Wednesday, December 8th. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Brought to you in partnership with our corporate sponsors: Blip Printing, The Outback Steakhouse, Pepsi and The Shilo Inn.

Become a fan of the Magic Valley Advertising Federation on Facebook. Find out the latest news about MVAF at magicvalleyadfed.blogspot.com.

Celebrate the Success of 2010

2010-11-08T23:18:00.002-07:00

The Board of Directors of Southern Idaho Tourism invite you to celebrate the Success of 2010 at their annual meeting Open House and Showcase. Wednesday, November 17 5-7pm at the Shilo Inn & Suites. Sponsored by Steele & Associates and Bank of Idaho. Appetizers and no host beverages served by Soran's Catering. Please RSVP to ddane@csi.edu

Twin Falls New Sign Ordinance

2010-11-05T11:16:00.001-06:00

Economic Issues Forum Focuses on Signs - Join the Twin Falls Chamber for its monthly Economic Issues Forum on Tuesday, November 16 from 12-1pm at 9 Beans and a Burrito (764 Cheney Dr). The meeting will include a brief roundtable discussion of economic issues in the Twin Falls area as well as our featured presenters from Lytle Signs. The City of Twin Falls will soon begin making changes to the sign code. Lytle Signs will present an overview of the Twin Falls City Sign Code - particularly areas that have been problematic in the past - and will discuss changes that would ensure fair and business-friendly sign codes for our city. It's important to be involved and informed to ensure business-friendly sign codes are adopted and to voice opinions about the code. The meeting is free and open to the public and chamber membership. Lunch is on your own.

4th Annual Christmas Wine Tasting & Silent Auction

2010-10-13T09:59:00.000-06:00

You are cordially invited to the Magic Valley Advertising Federation’s Fourth Annual Christmas Wine Tasting and Silent Auction to be held at the Rock Creek Restaurant Tuesday, November 9th at 5:30pm.

This exciting and popular annual event benefits the CSI Marketing Scholarship fund.

Fine wines carefully chosen for your enjoyment through Magic Valley Distributing will be paired with Rock Creek’s signature appetizers with special pricing on featured wines for your holiday entertaining. The silent auction starts at 5:30pm and promptly closes at 7pm. Enjoy silent auction items such as a Taste of Twin Falls Dining package with gift certificates to 10 Twin Falls restaurants, a Wine Connoisseur package, a Lawn Spraying package from Mountain View Spraying, a digital TV from Quales Electronics as well as a Beauty package with teeth whitening from Roberts & Hall. Tickets can be purchased in advance for $20 or for $25 at the door. Call Debbie Currier at 736-0823 or email her at dcurriermms@aol.com to get your ticket today.

Not Every One is My Customer

2010-08-16T23:29:00.001-06:00

Magic Valley Advertising Federation presents on Thursday, September 9, “Not Every One is My Customer.” Presented by Jay Longwell, President of Stratus, a Boise marketing agency and product launch firm. Great marketing communications are nothing more than engaging people in a way that's meaningful to them. It's about communicating solutions, not product specs. It's about connecting with true customer needs, not "speeds and feeds" whether it's through words, music, or pictures or on television, radio, in print, or via the Internet.

Check-in will start at 11:30am with the presentation beginning at noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $25. Reservations requested by Wednesday, September 8. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Brought to you in partnership with our corporate sponsors: Blip Printing, The Outback Steakhouse, and The Shilo Inn.

2010-08-13T15:47:00.002-06:00

Test Your Awareness

http://www.youtube.com/watch?v=Ahg6qcgoay4

2010-08-13T14:17:00.002-06:00

MVAF Presents Fall Preview

2010-08-05T10:33:00.001-06:00

Be the first to see and hear what the Magic Valley local media will premiere this fall. Plus learn what promotions will be available for marketing from print, radio and television media. On Thursday, August 12 , at The Shilo Inn, the Magic Valley Advertising Federation will present a Fall Preview of the new fall Radio/Television programming and media promotions.

Check-in will start at 11:30am with the presentation beginning at noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $25. Reservations requested by Wednesday, August 11. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Brought to you in partnership with our corporate sponsors: Blip Printing, The Outback Steakhouse, and The Shilo Inn.

MVAF Presents "Get Your KickBack!"

2010-06-22T11:07:00.000-06:00

Get your KickBack! Every business loses customers to the competition.
But show your customers respect and a new way of striving to serve their daily lifestyle needs and they will keep coming back - no matter the competition. Put the fun and profit back into your business starting today. Pat Lewis, CEO of KickBack Points, LLC speaks on the merits of a reward program. From market implementation to market roll out , how it all comes together.

Check-in will start at 11:30am with the presentation beginning at noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $25. Reservations requested by Wednesday, July 21. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Brought to you in partnership with our corporate sponsors: Blip Printing, The Outback Steakhouse, and The Shilo Inn.

Marketing Resource Group Wins 10 Awards at the Rockies

2010-05-28T13:05:00.000-06:00

The creative team of Marketing Resource Group aka: MRG attended the 2010 Rockie Awards banquet

Saturday, April 24th at the Knitting Factory in Boise. MRG won a total of 10 Rockie Awards for creative

advertising.

Silver Rockies were awarded for the following categories and clients:

Outstanding Television Campaign: Kurt’s Pharmacy’s $10,000Weight Loss Challenge,

Television Special Effects,: Kurt’s Pharmacy’s $10,000Weight Loss Challenge.

Ad Elements, Outstanding photography: SnyderWinery,

Magazine Advertisement, Fractional Page: Rangen Aqua Culture Feeds “Playing Poker”

Citations of Excellence were awarded for the following categories and clients:

Television Campaign: Twin Falls County Fair “It’s Just Not The Same.”

Television Single: Twin Falls County Fair - “Rodeo”

Television Single: Twin Falls County Fair - “Rides”

Special Citation: Break Through Clutter: Kurt’s Pharmacy’s $10,000Weight Loss Challenge

Televison Effects: “Frightened Scale” $10,000Weight Loss Challenge

Ad Elements: Rangen Aqua Culture Feeds, “Buffet”.

Marketing Resource Group is a full service advertising agency located at 317 6th Avenue North, Twin

Falls. Phone: 736-1833. Online: www.mresourcegroup.com.

MVAF & MRG present the Clio Awards

2010-05-28T13:02:00.000-06:00

Everyone knows the best parts of the Super Bowl are the commercials. So why not come and see the best of the best television commercials from around the world. On Thursday, June 10^th , the Magic Valley Advertising Federation with Marketing Resource Group will present the Clio Awards, the world's most prestigious global awards competition honoring creative excellence and innovation in television advertising and design.

Check-in will start at 11:30am with the presentation beginning at noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $25. Reservations requested by Wednesday, June 9. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Brought to you in partnership with our corporate sponsors: Blip Printing, The Outback Steakhouse, and The Shilo Inn.

The Business of Tourism

2010-04-22T12:50:00.001-06:00

Tourism represents an over $3 billion dollar industry in Idaho. It is Idaho’s third largest industry. Blaine and Twin Falls counties reap 10% of those tourism dollars. On Thursday, May 13^that The Shilo Inn, the Magic Valley Advertising Federation will present Karen Ballard, Idaho State Tourism Director, to talk about “The Business of Tourism,” discussing its impact and affect.

Check-in will start at 11:30am with the presentation beginning at noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $25. Reservations requested by Wednesday, May 12. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Brought to you in partnership with our corporate sponsors: Blip Printing, The Outback Steakhouse, and The Shilo Inn.

District XI National Student Advertising Competition

2010-03-30T11:39:00.001-06:00

Don’t miss your opportunity to see the future of advertising at the District XI National Student Advertising Competition (NSAC) in Boise April 22 and 23. There is NO COST to watch the student competition.

Deadline for the special rate of $89 for room reservations is 3/31. Rooms are still available after March 31, but rates aren’t guaranteed.

Thursday, Aprl 22: Welcome reception, team draw for presentation order and tech checks for teams

Friday, April 23: Student Competition- Boise Centre on the Grove Nine teams from across the Northwest will be competing for the opportunity to represent District XI in the national finals. The competition will begin at 8 AM.

Lunch: Panel discussion featuring NSAC alumni

Awards Banquet: District XI representative to the national competition will be announced.

Saturday, April 24: Morning - Judges' Critique; Student "Speed Interviews". If you are interested in reviewing resumes or portfolios, please email: conference@districtxi-aaf.org

Evening: Idaho Rockies Award Show

For more details and competition registration visit the AAF District XI website.

Tonights Premiere

2010-03-29T09:29:00.001-06:00

Tonight's Premieres:
MTV: Disaster Date at 6p; Teen Cribs at 630p
Outdoor Channel: The Baja Unlimited at 730p
ABC Family: 10 Things I Hate About You at 8p
Si TV: Elle & Tito: The Married Life at 9p
TNT: Saving Grace at 10p

Business Success Story: Window Welder

2010-03-26T10:18:00.000-06:00

Living in southern Idaho, we know about rock chips and cracked windshields. Odds are your windshield needs help now. Who are you going to call? Lynn Schneidermann wants you to think Window Welder when you think windshield repair or replacement.

Schneidermann will share his thoughts on branding his company and the lessons learned in marketing along the way at the Magic Valley Advertising Federation’s luncheon on Thursday, April 8 at The Shilo Inn.

Check-in will start at 11:30am with the presentation at Noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $25. Reservations requested by Wednesday, April 7th. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Brought to you in partnership with our corporate sponsors: Blip Printing, The Outback Steakhouse, and The Shilo Inn.

Expanding in a Contracting Economy

2010-02-22T15:00:00.000-07:00

Thinking of not advertising during this recession? Consider this. Of the companies that reduce advertising, less than 30% will ever regain the sales, profits and market share they lost during the recession and many go out of business. On the flip side, those companies who increase or maintain advertising, most will go on to become the new market leaders in their categories.

The MVAF’s most popular speaker DJ Sprague is back Thursday, 3/11, to talk about “Expanding in a Contracting Economy.” This seminar looks at the long term effects of advertising during a recession versus not advertising and what it has done for companies to completely change their fortune. To learn more about Sprague, check out his blog at www.duanesprague.com

Check-in will start at 11:30am with the presentation going from Noon to 1:30pm. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $35. Reservations requested by Wednesday, March 10th. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com. Member guest lunch cards are not redeemable for this meeting.

Building a Brand for Less Than $250 a Month

2010-01-26T13:35:00.000-07:00

How would you like to learn how to build a sustainable brand for less than $250 a month? Then you need to attend the Magic Valley Advertising Federation's presentation by Charles Orlando on February 18th at The Shilo Inn. Orlando will relate how he marketed his book The Problem with Women is Men: The Evolution of a Man's Man to a Man of Higher Consciousness. Orlando will share not only his marketing insights but what he learned about women during his evolution.

Check-in will start at 11:30am with the presentation at Noon. Lunch will be provided by the Outback Steakhouse. Choice of steak, chicken or salmon; please include your choice when you reply. Members $10/Non-members $25. Reservations requested by Wednesday, February 17tg. Cancellations 24 hours in advance or you will be invoiced. Please call Debbie Currier at 404-3528 to RSVP or e-mail MVAF at mvadfed@gmail.com

Watkins Distributing Super Bowl

2010-01-22T09:25:00.001-07:00

The big game was Sunday. The NFL season is over. But not the hoopla over the commercials. On Thursday, February 11^th, the Magic Valley Advertising Federation presents Mitch and Linda Watkins with a behind the scenes look at Budweiser’s advertising in the Super Bowl. Budweiser’s Super Bowl spots consistently rank in the top 10 commercials for the Super Bowl.

This is an evening presentation with check-in starting at 5:15pm at the Twin Falls Shilo Inn. Light appetizers and beverages provided by Watkins Distributing. Members and Non-Members $10. Come ready to buy raffle tickets for ski lift tickets to Sun Valley. $5 or 6 for $25. Winners announced at February 18^th luncheon. Do not need to be present to win. RSVP to Debbie Currier at 736-0823 or mvadfed@gmail.com.

The Rockies Call for Entry

2010-01-13T08:07:00.001-07:00

Click here to submit your entries.
Deadline is February 6th at 5 pm. Fees begin February 7th. Extended deadline is February 13th.

2010-01-05T17:17:00.001-07:00

2010-01-02T12:12:00.001-07:00

December 24, 2009

To: All AAF Members
From: Clark Rector, Executive Vice President-Government Affairs
Re: Healthcare Passed – Advertising Deductibility Safe!

On Christmas Eve, after a long and protracted struggle, the U.S. Senate passed its version of healthcare reform. The final bill as passed did not include any language denying the federal tax deductibility for the advertising of prescription drugs or any other product.

This was one of the most serious threats the advertising industry has faced in many years. As you know from my frequent emails over the past months, this has not been an easy fight. Limiting the deductibility of pharmaceutical advertising was discussed at virtually every step of the process, from the House Ways and Means Committee, to the Senate Finance Committee and finally through threatened amendments on the Senate floor.

The fact that the proposal was never brought to a vote is due in very large part to the outstanding grassroots response of the advertising industry. We know from our contacts with lawmakers on both sides of the Capitol that they heard loud and clear from you and other industry professionals that limiting advertising deductibility would be a disastrous choice, both economically and politically.

We know that this idea will not go away and its proponents are likely try again in the future. In the meantime, thanks to all of you for such an outstanding response throughout the year and congratulations on an outstanding victory.

As always, do not hesitate to contact me if you have any comments or questions.

2010 Programs

2009-12-30T17:30:00.006-07:00

January 14

MVAF Presents: Workshop 10: “Be Small, Look Big.”

Presented by Robbie Vitrano of Trumpet Advertising, New Orleans. Using a mixture of common sense, proven methods, and an idealistic view of how companies that make the right decisions can make money and be a good citizen, you’ll learn the fundamentals of building a marketing plan that will help you build a brand that will help your business grow. $35 Members/$50 Non Members
Shilo Inn 2:30-4:30pm Sponsored by Sun Valley

February 11

Super Bowl – Learn the strategies behind Budweiser’s marketing. Light appetizers and beverages provided by Watkins Distributing. Shilo Inn 5:30pm

February 18

“How to Build a Sustainable Brand from Scratch – for less than $250 a month”

Charles Orlando relates how he marketed his book The Problem with Women is Men: The Evolution of a Man’s Man to a Man of Higher Consciousness". Lunch/Shilo Inn

March 11

DJ Sprague: “Expanding in a Contracting Economy.” This seminar looks at case studies, the research, the ad campaigns, and the long term effects of advertising in a recession vs. not advertising, and what it has done for companies to completely change their fortune. Please allow extra time. Lunch/Shilo Inn

April Rockies

April 8

Search Engine Optimization (SEO) & Social Media. Derik Ellis, Translator and Founder of Tsuvo will present. Tsuvo is a results-driven firm focused on helping best-in-class companies and institutions define, launch and extend their online presence. They specialize in comprehensive programs that include web development, internet marketing and SEO. Lunch/Shilo Inn

May 13

ID Travel Council - Lunch/Shilo Inn

June 10

Marketing Resource Group Presents:
Clio Awards/National ADDYS
Lunch/Shilo Inn

July 8

Local Success Story: Window Welder presented by owner Lynn Schneidermann.

Lunch/Shilo Inn

July 29-31

IAF Summer Conference

Sun Valley

August 12

Fall Preview
See the new fall Radio/TV programming and promotions. Lunch/Shilo Inn

September 9

“Not Everyone is My Customer.”
Presented by Jay Longwell, President of Stratus, a marketing agency and product launch firm. Great marketing communications are nothing more than engaging people in a way that's meaningful to them. It's about communicating solutions, not product specs. It's about connecting with true customer needs, not "speeds and feeds" whether it's through words, music, or pictures or on television, radio, in print, or via the Internet. Lunch/Shilo Inn

October 3rd

Annual Media Bowl

October TBA

November 9

Christmas Wine Tasting & Silent Auction benefiting the MVAF Scholarship Fund.

Rock Creek 5:30pm

December 9

Kristi Kirkeide, Crispin Porter+Bogusky

Lunch/Shilo Inn

2010 MVAF Board Members:
President: Melissa Crane
Vice President: Shellien Gilliland
Executive Director: Debbie Currier
Treasurer: Kari Lindemood
Secretary: Donna Cleland
Program Chair: Ann-Pell Rongen
Fundraising Co-Chairs: Pete Hillman
Matt Hartgrave
Membership Chair: Laura Stewart
Public Service Chair: Cindy Purves
Communications Chair: Kim James
Past President: Ann-Pell Rongen

Thank you to: Blip Color, MVAF Corporate Sponsor

Workshop 10: Be Small. Look Big.

2009-12-30T17:26:00.003-07:00

Business owners and entrepreneurs… Can your business compete? The answer is yes! Robbie Vitrano of Trumpet Ventures, New Orleans, is an award winning creative director and advertising consultant. Vitrano has been working with small businesses in the aftermath of Hurricane Katrina in the fairly challenging business environment of a recovering New Orleans. Using a mixture of common sense, proven methods, and an idealistic view of how companies that make the right decisions can make money and be a good citizen, you’ll learn the fundamentals of building a marketing plan that will help you build a brand that will help your business grow. This interactive marketing workshop, sponsored by Sun Valley Co., will be Thursday, January 14, at the Shilo Inn from 2:30-4:30pm. Seating is limited. $35 for MVAF Member and $50 for non members. Tickets are available at the Twin Falls Chamber office or email mvadfed@gmail.com or call Debbie Currier at 736-0823. Ask how you can become a member of the MVAF and get $15 off the non member price. Sponsored by Sun Valley.